History

In the beginning of the 90’s, French companies realised the importance of opening up new markets. Ex-USSR countries, experiencing an economic revival represented great business opportunities in Europe.

Hence a demand of market research of these countries appeared. Having identified the needs in this sector, Marina Khvatova decided to help and guide Western companies throughout their development in Eastern Europe. She gathered a Franco-Russian team of senior consultants working in Paris, Moscow, Saint Petersburg and Kiev, that is how ALEST was created in 1997.